In 2000, Reatha Braxton
left the security of her position as Media Director of TBWA Chiat Day in New
York. For 20 years, she helped guide clients like Absolut and Evian through
the increasingly cluttered environment of consumer media.
In creating Braxton
Strategic Group, Reatha's goal was to offer creative media services to clients that
valued her years of experience, her ability to understand and champion creative
strategies and her dedication to improving their business (and let's not forget
her reputation as one of the toughest negotiators in the business).
Today, as the media
industry continues its radical transformation and media agencies separate
themselves further away from their creative counterparts, Braxton Strategic Group
remains focused and dedicated to keeping alive the connection between message
Braxton Strategic handles
a small roster of clients that demand the unique combination of proven experience,
high level creative thinking and a solid strategic foundation to build successful,